When it comes to Marketing, it is much more than social media and billboards, but it is the way that your company presents itself to all – whether this is internal or external. While companies usually focus on the external, let’s briefly go into a few ways how it can aid internally.
Management system certification, such as ISO 9001, ISO 45001, ISO 14001, and others (see our full list of offerings on our certification page), needs full company buy-in. When working towards certification, it takes different departments working together on the unified goal of becoming certified. This process shapes how people interact with and view the business, which can build company integrity and reinvigorate employees to put new ideas into their work. With new motivation and ideas, the company can bring on new projects to further deals, boost current ones, or identify ways to grow. This initiative for advancement in itself is internal marketing: decision makers are showing that as a company, differences can be made, and showing that developmental impacts can be made with inter-department work.
External marketing is the type of marketing most are aware of, whether it’s social media, emails, billboards, or magazine ads, these are marketing efforts. When becoming certified, you will more than likely want to publicize the news. This can be done through emails, social media posts (from the company page and individuals reposting the news), printed ads, and more to get the word out there. With the buzz of the certification and how the business has developed may come new customers, clients, and/or vendors. There are companies that may not have considered your business prior that may now look to do business with you knowing that your company meets the criteria for certification and is committed to continuous improvement. There are also many companies that are moving to working with only standard-specific certified companies – your business will now be able to reach these potential clients/customers.
