The History of Lucky Star in South Africa: A Legacy of Distinction
South African tables and lunchboxes for generations. Originally hailing from California, the "Your Lucky Star" brand found its true home in 1955 when Federal Fish Packers took it under its wing. By 1959, it had transformed into Lucky Star, a brand that has endured as a market leader in the canned fish industry, cherished for its exceptional taste and unwavering quality. Lucky Star provides South Africans with not only great value for money but also the convenience of protein-rich meals infused with essential omega-3 fatty acids.
But Lucky Star is more than just a canned fish brand; it's a commitment to quality and a dedication to creating beloved products. Their innovation has consistently brought new and exciting variants to the table, ensuring that each can offers not just tastiness but nutrition as well. Lucky Star collaborates with the South African Chefs Association, enabling fans to whip up delicious and nutritious meals for every occasion, enriched with the goodness of Lucky Star.
It's no surprise that Lucky Star has earned its place as one of South Africa's most cherished brands. Their commitment extends beyond their products to environmental sustainability. With over 800,000 cans of Lucky Star enjoyed daily, serving more than 3 million people, they understand the importance of preserving this invaluable resource through sustainable fishing practices.
In South Africa, fishing is meticulously regulated by the Department of Agriculture, Forestry, and Fisheries (DAFF). This precious resource is under constant care, with Lucky Star actively participating in the Responsible Fisheries Alliance. They adhere to strict annual fishing quotas, ensuring that every part of the fish is utilised efficiently, leaving nothing to waste.
To ensure a steady supply of South Africa's favourite canned fish, Lucky Star supplements local fish with pelagic fish of the same species sourced from fisheries worldwide. This is done following a stringent processing protocol, guaranteeing consistent quality and building trust in the Lucky Star brand. This sustainable approach not only maintains the availability of delicious Lucky Star meals but also safeguards the future by sourcing products from areas where fish populations are not at risk.
