The introduction of EU Regulation 2017/745, also known as the Medical Device Regulation (MDR), has fundamentally changed market access for medical devices in Europe. Many manufacturers find this realignment complex and challenging. But how does the approval process for medical devices in Europe compare to that in other major markets, such as the FDA's approval process in the USA?

A look at the approval system in the USA, the Medical Device Single Audit Program (MDSAP), and other global markets shows that despite the difficulties, there are also significant opportunities. Synergies between the systems could enable access to multiple markets simultaneously and create new strategic advantages.

MDR and FDA Approval: Two Approaches

A comparison between the MDR (European approval system) and the FDA (U.S. Food and Drug Administration) approval process reveals significant differences in regulatory approaches. The EU places great emphasis on comprehensive pre-market reviews of products and manufacturers before a medical device can enter the market. These requirements were tightened under the MDR, particularly with the introduction of EUDAMED, a central database for tracking medical devices, and the exclusion of "grandfathering," where previously approved products could automatically continue to be sold.

In contrast, the FDA approval process takes a market-oriented approach. The 510(k) process allows for quicker approval of products that are similar to existing medical devices on the market. The FDA relies on intensive post-market monitoring measures, such as manufacturer inspections and an incident reporting system. This results in faster market access for many products, particularly innovations, while the European approach requires a longer and more expensive pre-market review.

Despite these differences, there are synergies that manufacturers can exploit. Both systems require comprehensive Quality Management Systems (QMS) based on ISO 13485. Manufacturers certified in the USA can transfer much of the knowledge and processes gained to the European market, as product safety and quality management requirements are largely harmonized in both regions.

MDSAP: A Global Solution for Medical Device Approval

While the differences between EU MDR and the FDA are often the focus, the Medical Device Single Audit Program (MDSAP) offers a promising approach to create synergies between multiple markets. MDSAP was developed to harmonize the regulatory requirements of several countries—including the USA, Canada, Brazil, Japan, and Australia. Manufacturers who successfully pass an MDSAP audit receive certification recognized in all participating countries.

What makes MDSAP unique is that it is based on ISO 13485, which is also used under the MDR in Europe. This provides manufacturers the opportunity to design their QMS according to international standards, thereby facilitating the approval of medical devices in multiple countries. A successful MDSAP audit can open doors not only in the USA and Canada but also in other key markets—and at the same time serve as a solid foundation for entering the European market.

Synergies and Opportunities: Europe, the USA, and Other Markets

The harmonization of Quality Management Systems based on ISO 13485 is a crucial factor enabling manufacturers to serve multiple markets with a single system structure. Especially in Europe and the USA, where many requirements for product safety and quality are similar, companies can save time and costs through strategic planning of their approvals processes.

Another advantage lies in the increasing alignment of requirements for specific technologies. For example, sterilization methods or the safety of implants are similarly regulated in most markets. Manufacturers operating in these areas can therefore transfer regulatory insights and documentation from one market to another relatively easily.

Additionally, the MDR opens new opportunities through CE marking. With this certification, companies not only gain access to the European market but can also expand into markets like Switzerland, Turkey, Australia, or the United Kingdom. These markets at least partially recognize the CE mark or have agreements that facilitate medical device approval. Therefore, the ability to obtain a CE mark represents a significant strategic advantage, enabling entry into several key markets.

Looking to the Future: Flexibility as the Key to Success

The regulatory landscape for medical devices will remain dynamic in the future. Manufacturers will increasingly need to adopt an agile and flexible approach to meet the demands of different regulatory authorities. Developing a solid, globally applicable Quality Management System based on ISO 13485 will play a central role in this. Additionally, investments in "Regulatory Intelligence" will become increasingly important to identify new trends early and understand how to capitalize on them from a regulatory perspective.

Especially in the area of innovative technologies such as artificial intelligence or novel manufacturing processes, companies that can navigate various regulatory systems with confidence will be successful in the long run. It does not matter whether this expertise is fully built in-house or provided by external partners. What is crucial is that companies can respond to regulatory developments early and adjust their strategic decisions accordingly.

Conclusion: The MDR as a Catalyst for Global Market Strategies

Although the MDR presents many challenges, particularly due to strict pre-market reviews and requirements for comprehensive product traceability, it also offers significant opportunities for companies ready to leverage these synergies. A comparison with the FDA approval process and other markets shows that it is possible to transition from one market to another by utilizing regulatory commonalities. Programs like MDSAP and ISO 13485 offer companies a clear roadmap for facilitating market access in multiple regions simultaneously.

The ability to navigate different regulatory environments confidently and agilely is becoming an increasingly important competitive advantage. In the long term, successful companies will be those that not only meet the requirements of the MDR but also recognize and exploit the global synergies between different approval systems.

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Author
Szymon Kurdyn
Head of Notified Body

Product Manager ISO 13485

Szymon.Kurdyn@dqs-med.de

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